Brand
Guidelines and downloadable assets for presenting the Bojit brand professionally and consistently.
Naming
“Bojit” is the brand name. It’s written with a lowercase “b” in the logo mark itself, but capitalised as “Bojit” everywhere else — headings, running text, and legal copy.
Brand Guide
The full guide covers logo clear space, incorrect use, and complete typography specimens.
Download the Brand Guide (PDF)Logo
Icon
The icon mark on its own. Use where the wordmark would be too small to read.
Horizontal
Icon and wordmark side by side. The default lockup for headers and footers.
Square
Icon above the wordmark. Use in tight or square spaces such as avatars.
Colour palette
The Bojit brand uses exactly these four colors. Please don’t introduce alternative blues, oranges, or additional accent colors.
Bojit Blue
#3B82F6
R59 G130 B246
Bojit Orange
#F97316
R249 G115 B22
Bojit Navy
#162C5F
R22 G44 B95
White
#FFFFFF
R255 G255 B255
Typography
Inter is the Bojit typeface, used across the product, the marketing site and every customer-facing document.
Inter Bold — wordmark and headings
bojit
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Inter Regular — body copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Using the brand
Please don’t recolour the icon or wordmark outside the variants shown above, and don’t distort, stretch, or rotate the mark. Keep clear space around it roughly equal to the width of the icon’s tallest panel so it always has room to breathe.